Waterproof
Excellent water resistance for wet zones, sunken slabs and pools.
Products
Three brands, three grades and one standard of performance — formulated for ceramic, vitrified, natural stone and marble on walls and floors, indoors and out.
Gold Star 777 · Polymer based
Our flagship high-strength, polymer modified cement based ISO tile adhesive for ceramic and vitrified tiles — interior and exterior, wall and floor.


Usage tip: mix Primo Fixx with Primo Fixx Adhesive Admix for stone and granite installations, and use the vitrified medium-size grade for wall and ceramic tile work.
Grades: Grey ₹750 · White ₹850 · Platinum ₹1150 (inclusive of all taxes).
Volume range · Polymer modified
Premium quality, polymer-modified tile adhesive built for large sites that need dependable output day after day. Colour-coded packs keep grade selection simple on a busy floor.


Grades: Grey ₹750 · White ₹850 · Platinum ₹1150 (inclusive of all taxes).
Flexible range · Polymer modified
Our highly flexible grade for surfaces that move — tile-over-tile renovations, balconies, terraces and large-format vitrified work.

Grades: Grey ₹750 · White ₹850 · Platinum ₹1150 (inclusive of all taxes).
Primo Fixx Gold Star 777 technical data — the reference specification for our range.
| Coverage | 55–60 sq. ft. per 20 kg bag 6mm × 6mm square notched trowel, 3mm average bed |
|---|---|
| Mixing ratio | 5.5–6 L water per 20 kg bag Mix in a clean container until lump-free |
| Open time | 15 minutes Comb only what you can tile in this window |
| Adjusting time | 20 minutes Time available to align and level tiles |
| Pot life | 2 hours Usable life of the mixed adhesive |
| Setting time | 24 hours Light foot traffic after setting |
| Full strength | 28 days Complete cure and design strength |
| Bed thickness | 4–6 mm Appearance: white / grey as per grade |
| Shelf life | 12 months From manufacturing, dry and sealed condition |
| Packing | 20 kg BOPP bag with liner Store in a dry place, off the floor |
Indicative square feet covered — varies with substrate evenness and tile back profile.

Independently verified against IS Type-2 requirements — our values exceed the minimum on both tensile and shear adhesion after 28 days in dry conditions.
| Parameter | Required (IS Type-2) | Value obtained |
|---|---|---|
| Tensile adhesion strength — dry, 28 days | 1.00 N/mm² | 1.10 N/mm² |
| Shear adhesion strength — dry, 28 days | 1.25 N/mm² | 1.40 N/mm² |
Grades: Grey for standard ceramic and vitrified work, White for light stone and glass mosaic, Platinum for heavy large-format and demanding exteriors.
Excellent water resistance for wet zones, sunken slabs and pools.
Holds bond through thermal cycling on exterior elevations and terraces.
Low-dust cementitious formula, no water curing, no wastage.
Manufactured under a certified quality system, batch tested.
Sets in 24 hours, full design strength at 28 days.
Bonds to concrete, plaster, marble and existing tile surfaces.
Usage tip: Primo Fixx adhesive should be mixed with Primo Fixx Adhesive Admix for stone and granite installations. For wall and ceramic tile work, use the vitrified medium-size grade.
Next step
Tell us your tile type, area in square feet and delivery location. We will recommend the right grade and share B2B pricing for your quantity.
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